Frame Discreet- On Location "Latch- MTV"

Thursday, April 10th, 2008

Frame Discreet team, Justin Lovell and Guy Godfree Co-DP’d a commercial spot for MTV and Panic and the Disco. Fun shoot, had a Reindeer, Emu, Peacock and over 40 screaming teenagers. Put to use our newly acquired EZFX JIB ARM. Used the extra undersling attachment and 6 foot extension. Shot at 720p on the HVX200 allowing us to do some 48fps shooting.
Shot most of it with longer lenses to compress the background and help hide that we didn’t have a full crowd. More importantly, we made use of shutter speeds between 1/500 and 1/1000 to give a more frenetic and energetic feel. Had ordered 2 1200W HMI lights, but somehow the order was messed up and ended up with 2 575W HMIs. Guy took care of most of the lighting organizing the day to always have the sun backlighting our subjects. He also doubled as a great AD 🙂 Justin dealt with camera operating and movements, utilizing a modified Arri shoulder bracket and a magic arm clamped to a T-Bar for low angle tracking shots. Working as a co-DP team really provided us with the freedom and time to focus on getting some rockin’ images.

Frame Discreet- On Location "Nike/MTV"

Thursday, April 10th, 2008

Frame Discreet Cinematographer Guy Godfree tackled a Nike commercial this week with a full on Motion Control Tracking shot. Shot on the HVX200 in 720p, the shot consisted of over 30 passes of the exact same camera move. Each take had different lighting elements, characters and explosions! They’ll all be composited together for a crazy mash of two ‘worlds’ revolving around a runner. Justin Lovell dropped in to get a few behind the scenes shots and see how things were going. You should have seen the insanity happening outside trying to black out the windows… the wind and rain were causing havoc for the grips!

Frame Discreet- On location "Twilight"

Thursday, April 10th, 2008

Frame Discreet Cinematographer Michael Leblanc created a very surreal look on Twilight, referencing the feeling of “The Polar Bear Express” and “The Saddest Music in the World”. Shot on Super 16 with the Arri SR III & Fuji 500T (for a softer, grainier look). This film is a period piece. After some major testing, Leblanc settled on using a Soft FX 2 filter to create a diffused beautifully soft look (photographs above are without filters, just showing you our lighting setup for reference). Justin Lovell was shooting B Camera inserts with our Super 16 Bolex, 5.9 wide angle lens with Soft FX 1/2 filter. This camera was meant to capture a more jarring ‘in your face’ perspective of someone in the midst of the party happening on the train.

Documentary- BBOY battle on Super 8

Friday, March 28th, 2008

Frame Discreet’s Justin Lovell was at it again documenting a bboy battle at the Harbourfront Centre in Toronto. Shot with the Canon 1014xls & C-8 wide angle attachment. Used 8 rolls of Kodak 7218 500T. Accented the lighting with a 1k Fresnel getting a t-4.0 in the highlights and 1.4 in the darker areas. Shot it all at 1.4, going to let the highlights blow out a little but will also print it down in the transfer to give me a slicker image with less grain in the shadows. Overexposure will also help as I was speed ramping to 36fps without compensating the iris. Will post some footage once its back from Niagara Custom Lab’s processing.

Music Video- Hayden (super 16)

Thursday, March 27th, 2008

“Where and When”- Hayden

Shot on location in stunning Brussels. It was an awesome experience shooting out there. Tried and true the bolex was great for this shoot as a lightweight workhorse. Little note, on super 16, daylight spools must be loaded in the dark to avoid light leaks.


Camera: Bolex Rex 4, Super 16 (lens Switar POE 16-100, 10mm switar)
Stock: Kodak 250D 7205 & Fuji 500T

Director: Scott Cudmore
Producer: Mike Smith
Director of Photography: Michael LeBlanc (Frame Discreet)
Editor: Matthew Hannam
Camera Assistant: Justin Lovell (Frame Discreet)
Produced by The Field, 2007.

Frame Discreet on Location

Tuesday, March 25th, 2008

Guy Godfree and Justin Lovell teamed up to shoot a documentary on Super 16 and 35mm capturing the Parkscapers snowboard park rebuild at Devil’s Glen. Was an awesome experience covering the complete reconstruction of the park into one of the best in Ontario. We had a jib arm setup and dolly track on hill getting some slick moves on the riders rippin it on the new features. Thanks to Chad, Chris, Doug and the rest of the team for all the wicked support. JTK photography was on site for the night photo shoot, alongside the quicksilver snowboard team.. it was craaaazy… some stills to come!

Frame Discreet on Location

Tuesday, March 25th, 2008

Frame Discreet Cinematographer Guy Godfree created some beautiful images for director Ada Vaughan in Toronto’s Wallace Studios. Captured on 35mm using Vision 3 500t. Frame Discreet owner Justin Lovell was on set lending a hand and having a laugh. Its always a good time on set with us 🙂

Shooting a Jib Jam on Super 16mm- Bleach Bypass S16mm

Monday, March 3rd, 2008

Cinematographer Justin Lovell got out to Osler Bluff’s no Guff Snowboard Jib Jam this weekend. Shooting with our Super 16 Bolex package to capture some high speed and 45 Degree shutter angle shots of the event going down. Used Kodak 250D 7246 & Fuji 500T when the sun started to fail. Plan to have it processed with a bleach bypass at Niagara Custom Lab to give it a desaturated more snappy contrast. Doing this process will also push the film 1 stop to help with underexposure. If all goes well with the sound design and editing, it’ll be screened at the Blue Mountain Multimedia Showcase this weekend.

Stills from the transfer- Bleach bypass processing on 250D(7246) & Fuji 500T by Niagara Custom Lab, Transfered here at frame discreet. Top Sample is the 500T without 85 filter & corrected in transfer.

Here’s the video, music composition courtesy of Adam “pink socks” Barnes.

Shooting a BBOY battle on S16mm

Sunday, February 24th, 2008

Frame Discreet Cinematographer Justin Lovell attacked the scene with 400′ 500T Fuji and our S16mm Eclair NPR package. He discreetly lit up the main floor with 2 1k Fresnels. May have to push this stuff 1 stop in processing as I was shooting 40fps ramping in camera leaving me underexposed by a stop. Will post the results once its transferred next week. This is all part of a much bigger project that I’m keeping under my cap…

Stills from the frame discreet transfer. 500T Fuji pushed 1 stop. 3rd image has been Bleach Bypassed in the processing at Niagara Custom Lab.

SHORT FILM- Troymotion

Thursday, February 21st, 2008

Troymotion (5 minutes/2006)
Directed by Justin Lovell; performed by Troy Feldman

Troy Feldman and Justin Lovell take us on an aggressive street tour of motion. Elaborate cinematography exploits Troy’s stunts that are a mixture of break-dancing, gymnastics, martial arts and running like hell.

Camera: Beaulieu 4008ZMII, wide angle adapter, 45 deg shutter, in camera speed ramps
Stock: plus-x (cross-processed), 7217 (200t neg)
Transfer: Frame Discreet

SHORT FILM – Stuntman

Thursday, February 21st, 2008

Final web release for Stuntman. I’ve been Holding it back for long enough. One of the first transfers I ever did on the old transfer system.

Format: Super duper 8 (12 mins)
Stock: Kodachrome 40
Director/Cinematographer/Editor: Justin Lovell
Featuring Troy Feldman and Anna Maria-Ezekiels.


Wednesday, February 20th, 2008

Shot 2007 by Frame Discreet Cinematographer Michael Leblanc, 2nd Camera Guy Godfree and Gaffer Justin Lovell. Bolex 16mm 7218 (500t) and Ektachrome 100D. Directed by Benjamin Weinstein, produced by the infamous Dan Beckerman at The Field


Thursday, February 14th, 2008

Shot by Frame Discreet Cinematographer Justin Lovell. Ektachrome 64t Super 8mm with Canon 1014xls. Transfered here at Frame Discreet. Great little project to work on with an up and coming first time director/filmmaker Emma Banigan.

S16mm compositing tests

Thursday, February 7th, 2008

Got a new 2min Super 16 short that I’m working on with Mikkel Zall. We also shot on HD to compare the images produced.
Stills posted are from our first tests compositing the S16 footage. Video is a comp test just to see if the concept may work. Shot in studio with our Eclair NPR S16 package, Zeiss 11.5-115 and Fuji 500T. Model- Jessie Francavilla.

Michael Leblanc 35mm shoot

Wednesday, January 30th, 2008

Frame Discreet Cinematographers Michael Leblanc and Justin Lovell booted out to Grimsby to shoot a trailer for a proposed feature on 35mm. It was a quiet small town and we were able to capture some beautiful images. Leblanc’s reference for lighting was the naturalistic work by Roger Deakins in No Country for Old Men. Ever had to load mags in a Subway sub shop..? First time for everything. Included in the pictures is Director Iris Fraser and our Producer, the legendary Dan Beckerman.

TRAILER- "Sara Renelik"

Saturday, January 19th, 2008

A documentary that Justin Lovell directed for the Caribbean Tales Heart Beat Series on singer/songwriter/dancer Sara Renelik. Shot by Frame Discreet cinematographer Guy Godfree on location in Montreal. Will be airing on Bravo! Jan. 29th at 7pm.

TRAILER: "Kobo Town"

Tuesday, January 8th, 2008

A documentary that Justin shot in 2007 for the Caribbean Tales Heart Beat series. Great band, great music.

TRAILER: "A Winter Tale"

Sunday, January 6th, 2008

Here’s a trailer for a short film I was 2nd unit on. I was operating B-Cam (shooting pickups, and inserts- everything in the trailer that doesn’t have sync sound was shot by Justin on his Bolex. Shot 50D and 500T V2 STD 16mm cropped to 16:9 for video, but was blown up for the film out to 35mm). It was a great project to be involved in with a great crew at Leda Serene Films.

Behind the Scenes- "Ten for Grandpa"

Tuesday, January 1st, 2008

Frame Discreet cinematographer Guy Godfree runs the show with a beautifully orchestrated shot. You don’t get to see all of the magic in the camera move, but you get a sense of what he was up to. Shot on super 35 at Wallace studios in Toronto. Justin Lovell makes a cameo adding some fill to the shot.

Here’s the shot from the video tap on the camera.

TRAILER: "Stepping out- Saida Baba Talibah"

Monday, December 31st, 2007

A documentary that Justin Lovell shot for Caribbean Tales Heartbeat Series. Airing on Bravo! This Tuesday Jan. 1st at 7pm. More episodes that he’s shot will be airing over the next few months. Shot on the DVX100 in Toronto.

Justin Lovell shooting a DOC pitched for CBC/Global

Saturday, December 22nd, 2007

So here we go. Frame Discreet is goin’ online with a Blog.
Crazy busy over here with the holiday rush. Just got back from shooting a doc pitched for the CBC and Global about a Canadian held in China facing execution. Shooting HD with the HVX to a Firestore drive. Its quirky at times, but provides a pretty good image. Sorry, no film on this project.

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